Having a dynamic blog that both serves as an informative hub of content as well as a leading driver for your business is crucial if you plan to compete in today’s market. Incoming leads are the vital heartbeat of a website’s purpose in today’s digital age.
To best equip your business you’ve got to solve the riddle of figuring out how to create content that will transfer individuals from mere information readers into actual leads for your inbound funnel. Dynamic content that serves a purpose and relates to your market is the best content for this. Another popular tool to employ is actually creating tools! A tool that is useful stands out in crowded market places that are dominated by text heavy content pieces.
Another crucial dynamic of creating and hosting a native blog is the design side. You don’t want your blog to stick out as a loud billboard but you do want it to offer an easy transition that takes the reader from being informed to asking the question “maybe I should work with this company…” It’s important for your website to blend and look very similar from content pages to the typical lander, that only has the intention of capturing a lead. The company Jetpack Workflow does an incredible job, which you can see for yourself at: JetpackWorkflow.com/blog.
To start the article off, Jetpack Workflow uses a large banner that states the value proposition of reading the article (as pictured above).
As mentioned in other articles on our site, a clear image visual is great to encourage social sharing. Humans are attracted to images (especially of people), and having them within the article or at the very start helps establish trust and authority. The image above is a great intro image to the overall article.
An0ther great tactic Jetpack Workflow is applying to their blog is the use of a “Key Summary.” Summaries are fantastic in a world where our social feeds and browsers are overloaded with content. A summary allows the visitor of the site to read the key points, and then decide if the entire article is worth dealing with. This tactic actually encourages readership as opposed to the content pieces with no summary section that can be quite intimidating.
Lastly, you’ll notice above the crucial element of a subtle yet vital call to action inviting the reader to subscribe to the newsletter. The placement of this CTA is perfect as it is at the end of the content (after value has been delivered) and before the comment section. Readers who are drawn to leave a comment will likely subscribe as the content moved them enough to reinvest their own thoughts into joining the discussion.
Overall designing your blog is extremely important in the overall strategy of your website. Get it right and you’ll benefit for ages from the social and organic traffic that finds your information important and useful enough to read!